Rory McIlroy’s winning putt in the 2025 Masters at Augusta last year helped the Irish arm of Sky to increase revenue by 7 per cent to £539 million (€637 million).
Accounts lodged by Sky Subscribers Services at Companies House in the UK show Sky’s Ireland business rose by £35 million from £504 million to £539 million last year.
Sky Sports recorded its highest ever Sunday viewership in April 2025 when McIlroy clinched his Masters win in dramatic circumstances.
Sky’s Irish revenue relates to revenue from direct-to-home pay television, broadband, mobile and telephony subscriptions in Ireland.
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The revenue increase was also helped by Sky Ireland imposing a 4.5 per cent price hike on average for Sky customers here.
Sky Broadband has about 280,000 customers, giving it a 17 per cent market share with Sky Ireland’s market share across fibre-to-the-home broadband reaching 21.4 per cent based on the latest ComReg figures.
Sky Broadband has now delivered more than 50 consecutive quarters of customer growth.
Earlier this year, in its battle against the piracy of Sky channels through so-called dodgy boxes, the company issued about 200 cease-and-desist letters to individuals.
[ Details of 300 ‘dodgy box’ users to be provided to Sky, High Court hearsOpens in new window ]
The vast majority of the individuals who were served letters are in Co Wexford and it is understood that the compliance level has been high on receipt of the letters.
A spokesman for Sky Ireland said today: “Sky invests significantly in protecting our content, which can include taking action against those who watch Sky without paying the proper subscription fee.
“For those individuals who received cease-and-desist letters earlier in the year, who did not return undertakings, we are moving towards further action. This may include, where necessary, seeking court injunctions to prevent continued use of illegal IPTV services and pursuing damages for copyright infringement and legal costs.”
Overall revenue at Sky Subscribers Services Ltd in 2025 increased by 5.6 per cent from £1.012 billion to £1.069 billion as pretax profit declined by 12 per cent to £97 million.
