CRM in public, education, and state-affiliated bodies

The proliferation of digital channels has changed the landscape for all interaction. Every organisation is becoming increasingly data-driven and subject to ever-growing legislation. How to best administer and utilise this continually expanding archive of personal data is a considerable challenge facing every organisation.

Customer Relationship Management (CRM) systems provide a centralised platform where customer data is stored, and every interaction between the company and those individuals is tracked.

CRMs improve business relationships using data analysis of customers’ histories, facilitate team communication across organisations, and protect personal information through sophisticated data security.

However, Customer Relationship Management systems are not just for private enterprise customer interactions. They play a crucial role within public sector agencies, education administrations, and state-affiliated bodies managing citizen, student, and constituent data.

Whether your department is starting to consider solutions or you are actively seeking replacements for legacy systems; please bring your questions to us for a highly focused briefing co-hosted with SugarCRM.

Join our panel of CRM engineers, implementation specialists, and expert users as our guest, over a delicious hot breakfast, at the fabulous Spencer Hotel on Thursday, January 23^rd, 2020, from 8.00am – 11.00 am.

Provident CRM has considerable experience working with public, semi-state, and affiliated institutions. In the last year, we have successfully implemented CRM and related technology projects with the Road Safety Authority, An Garda Síochána, Louth County Council, and the Royal College of Surgeons.

Gary Cullen, Provident CRM’s sales and marketing director, will be speaking on the new SugarCRM platform.

Provident has worked with SugarCRM for nearly a decade, delivering SugarCRM platforms to leading EMEA customers, including major financial institutions, government bodies, health executives, and various technology, retail, and professional services concerns.

Over two million people worldwide trust SugarCRM to manage their entire customer lifecycle. A favourite platform among customers, consistently rated highest for overall user satisfaction, and voted Best CRM for four consecutive years in PCMag’s Business Choice Awards.

Clint Oram, co-founder of SugarCRM, will be discussing the future of Customer Relationship Management technology.

One of our prominent publicsSector customers will also be attending to discuss how adopting CRM impacted their organisation and discuss their experiences working with Provident and SugarCRM.

Why should organisations outside of the private sector consider CRM?

Service delivery outside of the private sector has always been challenging. The sheer volume of information that is required to be managed often leads to frustration for both members of the public and the employees relying on inadequate and often outdated systems.

Unintegrated systems running concurrently and creating separate information silos, repetitive and time consuming manual processes, and poor communication, are common problems facing state, semi-state, and state-affiliated departments and organisations.

Customer Relationship Management (CRM) systems can alleviate and often eliminate these problems. Information is centralised, with levels of access determined by a clear hierarchy of security protocols. Data privacy ensured with users only being able to see the portions of each record that pertain to their role.

Citizens/customers can be furnished with their own limited user credentials, allowing appropriate access to data that concerns them through website self-service portals. And, various automations can be instated to reduce manual workload such as sending reminders, finding appointment slots, updating records, revenue collection, internal mail, and so on.

Beyond one-to-one communication, CRMs can be integrated with multiple social media accounts, and have batch mailing capabilities, allowing notices to published and monitored for their impact, surveys to be conducted with results automatically entered into the database, and segmented groups being communicated to en masse with ease.

Whether your organisation is a local council, health executive, education administration, or any other form of government or state-sponsored entity, no other approach has the capacity to dramatically reduce workloads for staff and lead times for the individuals they work with, while increasing overall productivity. CRM should be the first consideration for any public-facing organisation that seeks to improve efficiencies.

About Provident CRM

For nearly twenty years, Provident CRM has been providing business and technology consultancy services across Ireland, the UK, and Europe. With a focus on technology assimilation, our highly skilled team of engineers and business professionals work closely with clients, assessing their unique requirements to ensure a perfect fit.

We deliver cross-functional Customer Relationship Management (CRM) implementations across sales, marketing, and service departments; custom marketing automation integrations; and Business Process Management (BPM) services. All supported by comprehensive training and continuous account management that ensures successful adoption and deployment.

Provident CRM has helped hundreds of organisations across Europe deploy CRM systems: assisting in change management and user adoption; supporting leading public and private sector organisations including major financial institutions, government bodies, health executives, and various tech, retail, and professional services concerns.

A commitment to finding the optimal software solution for each client has led Provident to establish strong relationships with market-leading providers. We are both SugarCRM’s leading European reseller partner, and at the same time, a growing salesforce implementation partner. Whichever product our clients select, Provident provides the tools, resources, and expertise that increase lead generation, maximise conversions, improve customer satisfaction, loyalty, and advocacy.