Sam Barker

3 results

As much as 75% of global online and mobile ads are expected to be delivered via AI-based programmatic advertising within four years

Google and Facebook may have taken the lion’s share of digital advertising income in recent years, but Amazon is on the cusp of disrupting their duopo(...)

Juniper claims more than 100m mobile VR devices such as smartphone and standalone headsets will access games globally by 2023

A new study from Juniper Research has found that revenues from virtual reality (VR) specific games will reach $8.2 billion (€7.2bn) by 2023, up from $(...)

Increasingly sophisticated ad blocking software, in addition to moves by both Apple and mobile network Three to limit advertising on their platforms, will cause a further threat to revenue, with more mobile operators set to follow Three’s lead.

Ad blockers may be an essential tool for consumers, but for digital publishers, they will be the cause of a $27 billion (€23.6 billion)hole in their f(...)