Sonny Bill Williams given permission to remove sponsors from kit

All Blacks centre covered up banking logos on Blues return for religious reasons

New Zealand  and the Auckland Blues have given Sonny Bill Williams permission to remove  sponsors Bank of New Zealand (BNZ) from his  kit on religious grounds. Photograph: Dianne Manson/Getty

New Zealand and the Auckland Blues have given Sonny Bill Williams permission to remove sponsors Bank of New Zealand (BNZ) from his kit on religious grounds. Photograph: Dianne Manson/Getty

 

New Zealand Rugby and the Auckland Blues have given Sonny Bill Williams permission to have advertising from sponsors Bank of New Zealand (BNZ) and Investec removed from his Super Rugby training and playing kits on religious grounds.

The All Blacks centre, who converted to Islam in 2008, put tape over the “Bank of New Zealand” logos on the collar of his shirt when he made his return after seven months out injured in a Super Rugby match in Dunedin on Saturday.

The 31-year-old’s decision to cover up the logo was questioned by New Zealand Prime Minister Bill English on Monday.

“New Zealand Rugby and the Blues have accommodated Sonny Bill Williams’ request to have advertising from the BNZ and Investec removed from his Super Rugby playing jersey,” the NZR and Blues said in a joint statement.

Two-times World Cup winner Williams said he preferred not to wear logos from banks, alcohol brands and gambling sponsors on his team uniform.

“I want to be clear that this is nothing personal against the BNZ or Investec,” Williams added.

“My objection to wearing clothing that markets banks, alcohol and gambling companies is central to my religious beliefs and it is important to me to have been granted this exemption.

“I want to thank the Blues and New Zealand Rugby for working with me through this matter over the last couple of days and respecting my religion and accommodating my request.”

However, the ruling does not apply to the removal of Investec from the tournament logo on all Super Rugby team jerseys.

Williams has told NZR that he has no objection to sporting advertising from insurance companies but has already been dropped from promotional activities with All Blacks’ sponsor AIG.

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