Why buying into the Jaguar lifestyle has never been more affordable

There are few brand names as powerful and evocative as that of Jaguar. It doesn’t matter what age you are, the mere mention of the name conjures up images redolent of luxury and style. Whether it’s the Jaguar XKR featured in the James Bond Die Another Day movie, the E-type Jaguar named the “most beautiful car ever made” by Enzo Ferrari himself which featured in the original 1960s Avengers TV series, or the Mark 2 so beloved of Inspector Morse fans, few if any car marques have earned themselves such public affection.

The XF has been described as the XE’s bigger brother. It builds upon all that is great about the XE and combines them with some of the top range features of the XJ model to create a dynamic, premium business saloon that will appeal to the most discerning motorists.

“Jaguar prides itself on luxury,” says Jim Ryan, sales director with Jaguar dealer Spirit Motor Group in Dublin. “A Jaguar is something that stands out from the crowd. A person who is looking for a Jaguar is looking for something different, something bespoke. It’s a statement about themselves and  it appeals to people’s individuality.”

“Lightweight aluminium architecture has been part of Jaguar’s philosophy for well over seventy years.  The first Jaguar XK120s in the 1940s used aluminium panels, while C-Type and D-Type racers that dominated Le Mans in the 1950s, and the lightweight E-Type of the 1960s, were pioneers in aluminium chassis and body design.”

Equally as impressive as the exterior styling is the interior. The scent of the leather and the design of the cockpit combine with the form-hugging seats to give an immersive sense of luxury. The Jaguar tradition of using only the highest-quality materials has been maintained throughout.

“Jaguar uses high-quality leathers to deliver a very tactile experience,” says Ryan. “And all of the contemporary wood veneers used in a Jaguar are handmade and exquisitely crafted. This offers the driver an exceptional level of comfort.”

Standing at the centre of all of this is Jaguar’s director of design Ian Callum. He enjoys the freedom designers are given at Jaguar: “I think the relationship between packaging, design and engineering here at Jaguar is much more of a two-way conversation.”

This compelling mix of luxury, performance and top-of-the-line styling is surprisingly affordable. The Jaguar XE starts at just €38,520 while the XF comes in at €45,995. “We recently  launched a new year promotion with an offer of a purchase contribution of €4,000 to buyers of new XFs and XEs,” Ryan adds. “Customers are constantly surprised by this. They think that cars of this quality carrying the Jaguar brand will cost €80,000 to €100,000 and come away very pleasantly surprised. In fact, with our Jaguar PCP finance offers at the moment people can own an XE from as little as €370 per month and an XF from just €445 per month.”

For full details on the Jaguar XE and XF finance offer visit www.jaguar.ie/offers-and-finance/xf-and-xe-finance-promotion.html

Choose from Jaguar PCP Finance at 2.9 per cent APR or €4,000 Purchase Contribution

The Jaguar XE and XF, for a limited time, are available with either Jaguar PCP Finance at 2.9 per cent APR or a €4,000 Purchase Contribution:

• XE from €370 per month
• XF from €445 per month

With a free Jaguar Care three-year Service and Warranty Plan across the range, luxury has never been so affordable.

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