Sir, – As artificial intelligence (AI) increasingly becomes a part of our daily lives, it is vital to consider the ethical implications of using this emerging technology. AI tools can be a double-edged sword. They can help us automate and create content, but if we misuse them, we risk damaging public trust and corporate reputations.
One of the major ethical concerns surrounding the use of AI in communications is the risk of generating false or misleading information. The use of AI tools such as ChatGPT has raised concerns about the reliability and accuracy of AI-generated content and the potential for the proliferation of fake news.
Those working in public relations and communications are the first line of defence against the unethical use of AI in organisations, big and small. Our members, spanning the public and private sectors, recognise that ethical adoption of AI is critical.
A loss of public trust in these tools can have far-reaching consequences for all aspects of our lives.
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Transparency and fact-checking are crucial when it comes to AI-generated content. But we must also beware of its potential to perpetuate harmful stereotypes. With a critical and ethical approach, such technology may help rather than harm us. – Yours, etc,
DAVID GEARY,
President,
Public Relations
Institute of Ireland,
Dublin 2.
