Snowmen worry academic

 

London - Snowmen on Christmas cards reinforce traditional gender stereotypes by reflecting men in prominent, public roles and women in private, domestic situations, according to new research.

Art historian Dr Tricia Cusack believes the festive figures have become a secular Christmas icon and represent a return to a more conservative, patriarchal view of society than exists today. The Birmingham University academic was prompted to research the topic after shopping for Christmas cards.