The GAA is to limit to two years and then eventually phase out the period of time a drinks company can sponsor competition under the association's control.
This is one of a number of key recommendations outlined today by the Alcohol and Substance Abuse Task Force appointed by president Sean Kelly to examine how the GAA might contribute on the issue of such abuse in Irish society.
Last month, the GAA extended Guinness's high-profile sponsorship of the senior hurling championship by two years, although the association had received prior endorsement from the task force.
Kelly has gone on record in the past to say many GAA members welcomed an extension to the Guinness deal but nevertheless there remains a large number critical of the move - most notably the Minister for Health, Micheál Martin, who said two years ago he would like to see the end of drink sponsorship for sporting events within five years.
The report, prepared in consultation with health promotion experts, the Garda Drug Squad and community and voluntary groups, also recommends the appointment of a full time officer to develop an educational and awareness programme and a code of conduct in GAA clubs around the country.
Speaking on RTÉRadio this lunchtime, Kelly said: "We [the GAA] will try help alleviate the difficulty that is in society at the moment with the scourge of excessive drinking and substance abuse.
"We hope over the next two years and in partnership with professionals in the field that we'll make a real positive contribution to this and change the mindset that is there among the culture, particularly among the young people."
Realising that implementing the recommendations in itself was unlikely to solve all problems of abuse, Kelly said they would make a substantial contribution.
"Hopefully in two years time, when the first phase will be completed, we will see a different attitude here in Ireland and Ireland won't be known as the country where all the young people are drinking as people say now."
The Task Force was chaired by former Galway All-Ireland winning hurling captain Joe Connolly and included Michael Whelan (Guinness), Noreen Doherty (Donegal County Secretary), Timothy Maher (Primary schools representative on Central Council), John Lonergan (Governor of Mountjoy Prison), Colm Jordan (Former USI president) and Kilkenny hurling star DJ Carey.