First Choice Holidays is poised to buy online hotel booking site Laterooms.com for an estimated £100 million to £110 million, the Daily Telegraphreported today.
The travel company was understood to be in talks to acquire the website from private equity firm ECI Partners after its offer trumped that of other bidders, the newspaper said.
A deal could be announced in the next few days, it added.
ECI Partners bought Laterooms.com in 2004 for just £25 million.
