Irish digital media consulting firm Perfect World has joined forces with ABC Electronic, the electronic media arm of the independent Audit Bureau of Circulations (ABC).
The move is to drive standards for and expand the use of digital media auditing in the Irish market.
ABC Electronic launched in the Irish market last year and now aims to increase its coverage and provide a more comprehensive service in Ireland.
ABC Electronic is a not-for-profit industry owned organisation that works with, and on behalf of, advertisers, media buyers and media owners to provide third-party, independent-auditing services.
Dublin-based Perfect World will be responsible for ABC Electronic¹s market and product development activities in the Republic and Northern Ireland markets.
The consulting firm will also be responsible for educating the industry on the benefits of auditing as a tool to drive new business among media owners, associate subscribers, businesses and other corporate clients.
The ABC Electronic service benefits businesses operating websites or other digital media activities who need a way of gathering independently audited business intelligence in order to support their business models.