Bord Fáilte has been named as best tourist board by British travel agents at the industry’s annual TTG Travel Awards.
Australia and Spain were the runners-up.
British visitors represent 55.8 per cent of all overseas visitors to Ireland. In 2000, there were almost 3.5 million British visitors to Ireland, worth £873 million to the Irish economy.
Irish born television star Graham Norton presented the award to Bord Fáilte Britain director, Mr John Greene.