The Children's Hour is a smart fundraising idea whereby workers are being asked to donate the value of their final hours' earnings of this millennium to benefit Irish children in the next one. And just so no one escapes the net, the fundraising committee, which includes Sean Mulryan from Ballymore Properties and Tesco's Maurice Pratt, have decided to target workers industry by industry. It's the construction industry's turn this week, and everyone even remotely involved is being encouraged to telephone 1850 311 299 to pledge a donation. The Children's Hour hopes to raise over £5 million.