Roy Keane sues Paddy Power over Braveheart poster

Republic of Ireland assistant manager starts lawsuit

A Paddy Power advertisement depicting Roy Keane as Scottish warrior William Wallace. Photograph:  Paul Sharp/Sharppix

A Paddy Power advertisement depicting Roy Keane as Scottish warrior William Wallace. Photograph: Paul Sharp/Sharppix

 

Roy Keane has become embroiled in another legal tussle, this time by starting a lawsuit against the bookmaker Paddy Power for mocking him up as William Wallace from the film Braveheart on a match-day billboard last month.

The Republic of Ireland assistant manager has hired A&L Goodbody, one of the State’s biggest law firms, to represent him in the case.

Paddy Power has hired Arthur Cox to defend itself.

Keane filed a High Court action in Dublin against the bookmaker on Monday, following a complaint from his solicitors that the billboard, on the day of the Republic of Ireland versus Scotland Euro qualifier, infringed his image rights.

Paddy Power, which has a track record of provocative advertising stunts, fixed the billboard on to the back of an articulated truck, which it parked near the Aviva Stadium on the day of the match.

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In a reference to Scotland’s rejection of independence in a referendum last year, the billboard said: “You may take our points but at least we have our freedom (ya wee pussies).”

Keane did not respond to a request for comment submitted through the Football Association of Ireland last night, while his UK-based agent, Michael Kennedy, declined to comment.

A spokesman for Paddy Power confirmed it was subject to a lawsuit over the matter: “It’s with the lawyers, so obviously we can’t talk about it, but hopefully they won’t take our freedom to have a bit of craic.”

Keane was last month cleared by a British court of an alleged public order offence over a row with a taxi driver.