E-cigarette makers rush out new products ahead of US rules

FDA regulations will require manufacturers to submit new e-cigarettes for approval

A model uses an e-cigarette at a stall for vaping products. Photograph: EPA/Rolex dela Pena

A model uses an e-cigarette at a stall for vaping products. Photograph: EPA/Rolex dela Pena

 

Makers of the “vaping” devices launched a flood of new products in the United States ahead of new federal regulations, taking effect on Monday, that require companies to submit e-cigarettes for government approval before marketing them, according to company officials and industry experts.

The US Food and Drug Administration, which announced the regulations in May, will allow e-cigarette devices introduced before the regulations came into force to be sold for up to three years while companies apply and await regulatory review.

The regulations also ban the sale of e-cigarettes to anyone under age 18.

The multibillion-dollar industry had sought to delay the new rules through lawsuits and proposed legislation in the US Congress.

At the same time, many of the smaller players hedged their bets by releasing new products during the three-month period between the announcement of the regulations and their effective date.

“I would be surprised if there was any other period when so many products were introduced,” said Bryan Haynes, an attorney with the firm Troutman Sanders who represents several e-cigarette companies. – Reuters