The Late Late Show ad breaks have long been a traditional starting point for advertising campaigns and Tayto is using Gaybo's penultimate show to introduce its new advertising campaign.

Cawley New won the £300,000 (€380,900) account earlier this year and the 40second commercial with its supporting 48-sheet poster was devised at the agency by a creative team headed up by Mr Pearse McCaughey.

The idea is to show the extreme lengths that people will go to for Tayto.