Toys ‘R’ Us plans to open up to six new stores in Ireland

One of the world’s leading babycare and toy megastores, Toys “R” Us, is planning to open up to half a dozen outlets in the Republic.

The expansion will be handled by a franchisee which is believed to have targeted a number of stores in Dublin and other cities which would be suitable for the American company.

The firm has more than 1,500 stores in 33 countries and though it looked at the Irish market a few years ago and decided against opening, it is now expected to announce its first outlets within weeks.

Jennifer Mulholland of Bannon, who acts for Toys "R"Us, said yesterday that it would be "premature to say anything at this stage".

As well as toys, the company sells a wide range of baby equipment such as cots, car seats, bedding, buggies and baby food.

Innovation

The most recent innovation has seen the firm introduce play areas in some stores to allow children to have fun while their parent shop.

While Toys “R” Us is heavily represented throughout the UK, the Irish-based company Smyths Toys has also been expanding its operation across the water and now has more than 50 stores in Britain, as well as half a dozen in Northern Ireland. Smyths has just copperfastened its hold on much of the business in north Dublin by doubling the size of its store in the highly successful Airside Retail Park between Swords and Dublin Airport.

Mezzanine

The company is re-siting from a 1,625sq m (17,500sq ft) store to a new unit with 2,629 s q m (28,300sq ft) on the ground floor and a further 743sq m (8,000sq ft) at mezzanine level. Smyths will be paying a rent of more than €269 per sq m (€20 per sq ft) for the greatly enlarged premises.

Once the new units have been fitted out agents JLL will be looking for a replacement tenant at €269 per sq m (€25 per sq ft) and less than half that for the 464sq m (5,000sq ft) mezzanine which is expected to bring in an overall rent of around €475,000 per annum.

Stephen Murray of JLL is letting agents for the park which is among the top three in the country with 17 separate traders occupying more than 33,444sq m (360,000sq ft).