In their own words: Niall Harty of Origin Bars

AIB Start-up Academy finalist, and founder of Origin Bars, Niall Harty talks about his lightbulb moment, Origin's target audience and how their bars solve a problem

Niall Harty of Origin Bars tells the story of his startup: 

“After lots of research we found a gap in a growing market for naturally positioned protein bar. We did a lot of testing and researching and I developed it with an innovative plant-based prebiotic fibre, for its numerous nutritional benefits. 

“We manufacture handmade high-fibre protein bars made with 100 per cent natural, quality ingredients. We are based in Kerry and are now currently trading as we launched our business this year as part of the SuperValu Food Academy. We are available in all SuperValu Stores and you can buy on our website - our bars are selling at €2.99. 

“Our bars are different from the sugar-laden low-fibre energy bars and the highly processed protein bars with artificial sweeteners. Our bars have 17g of protein and due to the prebiotic fibre they ensure slow release energy, so keep you full for longer. Origin Protein Bars are ideal for all the in between moments; on the go, in the office, to fuel a walk, run or cycle and great for recovery.  

For more see www.originbars.ie/