Price Lab

4 results

ERSI study found a “high cost loan” warning was found to reduce the chances that consumers opted for loans with above average interest rates. Photograph: Alan Betson

Consumers find personal loans confusing and struggle to choose the right one, according to a new piece of research published by the ESRI’s new behavio(...)

The ESRI found consumers to have limited capacity for ‘attending to and processing’ data when selecting various products. Photograph: iStockphoto

It’s no wonder the public get so confused about what constitutes a healthy diet. Conflicting expert advice and sly marketing ploys make buying process(...)

“A large percentage of people say their bills are difficult to check for accuracy, which puts them in a vulnerable position.” Photograph: iStock

Most Irish consumers like to think of themselves as being well able to spot a bargain. But the truth is, most of us are useless at working out whethe(...)

With this new branch of science, human behaviour is not assumed, it is observed and experimented upon. Photograph: Simon Dawson/Bloomberg

I’ve never liked food shopping or supermarkets. I especially don’t like navigating overlit aisles after a busy day in an air-conditioned office. It(...)