Toy creators Luz and Noel Donegan: The couple’s original idea was for a hybrid digital and real world play product that allowed children to create a highly personalised book.

On paper, the idea of two non-techies starting a business wholly dependent on technology does not look promising. But veteran toy creators Luz and Noe(...)

Luz and Noel Donegan: “Our aim is to build Bookie-Wookies into a billion dollar brand”
New innovator: BookieWookie

For the past 10 years Noel Donegan and his wife Luz have been creating games for children with an educational twist. Both love traditional toys and ha(...)