Video surge drove digital ad revenues to €673m last year, IAB Ireland and PwC find
Move comes after concerns arose over ‘click farm’
Despite slowing growth, online’s fortunes remain on separate path to traditional media
Figures reveal strong Facebook growth in Ireland
Native advertising, where ads mimic content, is worth €45m, says an IAB PwC report
Spending on mobile ads in Ireland grew 132% last year, according to new industry figures
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