IAB Ireland

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Surging Facebook advertising revenues appear to be the driver of a 59% increase in the size of the display ad market, which accounted for €94m of overall first-half revenues. Photograph: Getty Images

Digital advertising revenues grew 33 per cent in the first half of the year, with social media extending its share of the market and mobile overtaking(...)

Irish advertisers are spending more on mobile ads as part of their marketing strategies, according to IAB Ireland. Photograph: Tomohiro Ohsumi / Bloomberg

Spending on mobile ads now accounts for €1 in every €3 spent on digital advertising, according to new figures from industry group IAB Ireland and PwC.(...)