Irish advertising market will expand 7% this year, forecasts Core
Growth in television revenues set to be slower than in 2024, while print is expected to decline further
Core
‘Santa pause’ as consumer sentiment holds steady in December
Consumers now less fearful about the prospects for their own finances in the year ahead
Core’s Aidan Greene: ‘Amazon.ie will be a gamechanger for Irish advertising clients’
The marketing communications group grew its net profit to more than €4m last year and has expanded again in 2024
Consumers in ‘watch, wait and worry’ mode ahead of budget
Irish consumers reporting a deterioration in financial circumstances continue to outnumber those who see improvements
Consumer sentiment dips in March as cost of living still bites
Only one element of the survey – consumers’ outlook on jobs – saw an uptick in March
‘Year of elections’ could lift news publishers – even if print ads are not the next gin
Heightened political climate should push people back to trusted content as long as publishers ‘stand up and own’ the space
RTÉ content cuts ‘a concern’ for advertisers, says marketing group Core
Advertising investment will increase 4.1% this year but television and print revenues are forecast to decline again
Marketing group Core records 33% rise in profit
Dublin-based company said 2023 had been ‘extremely strong’ to date despite tighter marketing budgets
How to make new friends and meet new people - it’s easier than you think
Research has found that since the pandemic, many are struggling to maintain close connections – but it doesn’t have to be this way
Consumer sentiment improves to 14-month high as expectations rise ahead of Budget 2024
Only one in five people think worst of cost-of-living crisis has passed
Consumers more upbeat but concerns over cost of living linger
Credit union consumer sentiment points to optimistic consumers but long way off average over three decades
Irish advertising market set to ‘grow almost 4% this year’
Marketing group reports healthy start to 2023, but advertisers remain cautious and mood is volatile
Tallaght Stadium naming rights to be sold by South Dublin County Council
Sponsor interest in home of Shamrock Rovers and the Republic of Ireland women’s national team is expected to be strong
Television viewing by 15-34s plunged almost 18% in first half of year
Advertisers are keeping the faith with the medium despite declining linear audiences, Core says
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