TikTok named first Women's Six Nations title sponsor

Social media brand forms partnership with men’s and women’s tournaments until 2025

TikTok has been announced as the new title sponsor of the Women's Six Nations. The news marks the first time the women's championship has had its own main sponsor.

The now TikTok Women’s Six Nations gets underway on March 26th with Ireland taking on Wales at the RDS in the opening round.

TikTok will also be investing in the men’s game, with the partnership between them and the Six Nations set to last until 2025.

As part of the agreement, each of the six unions have agreed to have a TikTok creator embedded in squads with a view to provide behind the scenes content of the tournament.

Commenting on the new partnership, Ben Morel, CEO of Six Nations Rugby, said:

“The significance of our partnership with TikTok cannot be understated. The very first title partner in the history of the Women’s Six Nations Championship, as well as support for the Guinness Six Nations and Autumn Nations Series is something to be incredibly excited about.

“TikTok shares our ambitions for providing fans with the best possible experience and has the perfect platform for fans to access and engage with rugby throughout the year. Complementing this is the collective aim of giving the sport a global shop window to reach new and existing fans and put the likes of the Women’s game in front of more people.”

Rich Waterworth, General Manager, Europe, TikTok, added:

“We’re especially delighted to be the Title Sponsor of what is now the TikTok Women’s Six Nations; as a platform that’s built around inclusion, we are passionate about giving an equal footing to men’s and women’s sport.”