Federico Riezzo explores Italy to connect with inspirational people and places
Peroni Nastro Azzurro's head mixologist travels to Rome and Bologna for their Life in Italian Style project
Federico Riezzo is passionate about food and drink. As brand ambassador and mixologist for Peroni Nastro Azzurro, he appreciates the enduring appeal of authenticity and flair in both produce and product.
As a selected creative for Peroni Nastro Azzurro’s ‘Life in Italian Style’ project, Federico travelled to Rome and Bologna to connect with people and places that inspire him. On PeroniItaly.ie you can follow his Italian journey of discovery as he documents his journey through interviews, video and photography.
“If there is a discernible food trend in Italy right now, it is that we are looking back at the food our grandparents ate when produce was scarce, but highly respected,” says Federico. His visit to Dall’Anto, a bakery and café in Rome, exemplifies this. The proprietors Antonio and Tonino, who previously worked in advertising, have established a place where heritage breads and delicacies are to the fore.
At the iconic Perfumerie Silvera Profumi D’Autore, Federico encounters its owner Eduardo, who explains the philosophy behind his olfactory boutique. Located in Via di Ripetta, in the heart of Rome, Silvera “only hand picks the brands he wants to sell if they follow his same ethos and identity and if a product starts selling well, he will take it off the glass bell (where some perfumes are presented) and stop selling it as it will become too popular, and thus not exclusive enough.”
Enjoy Peroni Nastro Azzurro Sensibly. Visit drinkaware.ie.