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Irish Content Marketing Awards celebrates inaugural year

As content marketing becomes a vital aspect of sales and marketing, the inaugural Irish Content Marketing Awards celebrated innovative and engaging talent

The inaugural Irish Content Marketing Awards celebrated a growing industry in Irish business as the most innovative and engaging talent from around the country were honoured for their hard work over the last 12 months.

In an increasingly crowded digital space, attracting and holding attention has become a challenging task, and this year’s winners led by example, showing ingenuity in a range of different areas; such as social media marketing, website content, search engine optimisation and more. Ultimately, 21 winners were crowned on the night, with categories including outstanding individuals, agencies and in-house marketing teams.

The Awards for this up-and-coming industry were sponsored by Cpl. Their marketing manager, Gillian Owens, was enthusiastic as she reflected on the event. “Cpl were delighted to attend and sponsor the inaugural Irish Content Marketing Awards, and to recognise the efforts of Ireland’s most talented content marketers. The calibre of nominees and companies in attendance were impressive and it was encouraging to see entrants spanning a variety of sectors, further highlighting the importance of high-quality content across the board.”

The Irish Content Marketing Awards are run by Business River, with 21 different awards handed out on the night. The full list of winners is available below. To read about other Business River events, visit their news hub.

Grand Prix 2018

Winner: Get Ireland Cooking, SuperValu Ireland

Outstanding Contribution

Winner: Mícheál Nagle

Best Content Marketing Programme

Winner: #TheCallUp, Three

Best Content Marketing Award - Annual Content Strategy

Winner: B2B Website

Best Content Marketing Award - Specialist

Winner: Shatter the Glass, Jobbio

Best Content Marketing Award – Automotive

Winner: Toyota Face It Down, Core

Best Content Marketing Award - Finance

Winner: Sara’s DIY Wedding, Bank of Ireland

Best Content Marketing Award - Travel

Winner: Wild Atlantic Way: Star Wars Cinema Ad & Content Campaign - Fáilte Ireland, bigO

Best Content Marketing Award - B2B

Sponsored by: Cpl

Winner: Diversity & Inclusion Advisory Services, EY Ireland

Best Content Marketing Award - Real-Time Activation

Winner: Get Ireland Cooking, SuperValu Ireland

Best Content Marketing Award - Distribution Strategy

Winner: Seeding and Harvesting Global Demand for Fusion, Travelport Digital by Imperic Media

Best Content Marketing Award – Social

Sponsored by: Cpl 

Winner: #VWSnapshot, Volkswagen

Best Content Marketing Award - Single Video

Winner: Places to Visit in Northern Ireland – ConnollyCove, ProfileTree

Best Content Marketing Award - Video Series

Winner: Live Well, Centra

Content Marketing Rising Star 2018

Winner: Niamh Keenan, Cpl

Most Effective Use of Print (Multi-Media)

Winner: PLAY Magazine - Virgin Media Ireland, Zahra Media Group

Most Effective Use of Illustration

Winner: Marino Beer Christmas Campaign, Marino Software

Most Effective Use of Photography

Winner: #VWSnapshot, Volkswagen

Most Effective Use of Content on Owned Media Channels

Winner: AIG Family Time Quiz, iProspect Ireland

Most Effective Use of SEO

Winner: eumom & Arekibo

Most Effective Use of Data & Insights

Winner: WinnTime Flies, Zurich Life