Sir, – RTÉ’s director of audio Patricia Monahan must be rubbing her hands with glee. Think of the vast amount of free publicity the new jingles on Radio 1 have generated (“RTÉ Radio wanted more modern jingles. Now it sounds like an illegal rave circa 1989″, TV and Radio, April 16th).
The station, in these straitened times, couldn’t attempt to mount a publicity campaign with the scale and spread of coverage the new sound has whipped up. The brouhaha took off at top speed and must be causing the heads at Monahan’s former berth in Newstalk, and elsewhere, to wonder about Radio 1’s grip on the national psyche.
The opening jingles may change, and change can be discombobulating, but it is what lies between the opening bars and the programme sign-off that matters to me. – Yours, etc,
MARY WILSON,
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Dún Laoghaire,
Co Dublin.
Sir, – Three weeks on from the introduction of RTÉ Radio 1’s new sonic branding, it is difficult to distinguish one intro from the other.
If RTÉ were to swap them around tomorrow, would anyone notice? When commissioning the new sounds, I can’t help wondering if someone along the line misheard and went for sonic blanding instead. – Yours, etc,
NORMAN DAVIES,
Bray,
Co Wicklow.
