Landmarks 'greened' for Paddy's Day

Mocked-up shot of the 'Welcome' sign in Las Vegas which will 'go green' for the first time on March 17th. Photograph: Tourism Ireland

Mocked-up shot of the 'Welcome' sign in Las Vegas which will 'go green' for the first time on March 17th. Photograph: Tourism Ireland

Wed, Feb 13, 2013, 00:00

The largest global St Patrick’s Day promotional drive in the history of the State was launched to coincide with the Gathering today by Minister for Tourism Leo Varadkar.

Dozens of the world’s major landmarks will turn green this March 17th - including for the first time the Pyramids of Giza, the Christ the Redeemer statue in Rio de Janeiro, the ‘Welcome’ sign in Las Vegas, and the Little Mermaid statue in Copenhagen.

The ‘Global Greening’ initiative will cost the State approximately €35,000, according to the minister – but yielded a return of €5m last year. Tourism Ireland chief executive Niall Gibbons said he expected that figure to double this year.

The list of landmarks is also a growing one with negotiations ongoing to add to the number between now and St Patrick’s Day.

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