Retail sales to rise by up to 5% this Christmas, survey shows

Retail trade is expected to be up by three to five per cent this Christmas, according to a new survey.

Retail Excellence Ireland, the group representing retailers, said the poor weather in recent weeks has “very negatively impacted” on-street retail across the State, but that shopping centre retail has been “less affected”.

It reported an increase in convenience grocery sales as consumers “shop local” rather that travelling longer distances to supermarkets.

The weather has also contributed to an “exponential increase” in online sales with many retail operators commenting that Christmas 2015 has marked “a milestone” in how Irish consumers shop.

The survey noted that despite the upturn in some regions, provincial Ireland is “lagging behind” with many operators observing “weak footfall and underwhelming consumer activity”.

It said the Dublin evening economy was “robust and trading exceptionally well”, while the Dublin day-time economy was “performing well”.

The survey also said the Black Friday weekend had been “very robust” for retailers, but that gains were offset by a “very sluggish” two-week period before and after the event. “Many are questioning its continued existence in the Irish retail landscape,” it added.

Panic Saturday

The last Saturdaybefore Christmas is one of the busiest festive shopping days. In the UK panic-buyers and bargain-hunters are expected to flood stores on the busiest day in the Christmas shopping calendar , as high street shops slash prices in an attempt to coax consumers down the aisles.

Retailers including River Island, H&M, Sports Direct, Argos and Sainsbury’s are already offering huge seasonal discounts, with many more sales due to kick off early instead of after Christmas. Discounts are expected to average 45 per cent on what some see as the most stressful shopping day of the year, according to Deloitte.

Around 12.6 million Britons are expected to hit the sales in search of cut-price buys, according to the Centre for Retail Research. A mild autumn and unexpectedly low Black Friday sales have left businesses desperate to shift a build-up of stock, industry experts said.

And thanks to Christmas falling on a Friday this year, ‘Panic Saturday’ is expected to kick off a £6 billion (€8.2bn) six-day spending spree — 23 percebt more than the same period last year when Christmas Day fell on the Thursday.

Additional reporting PA