Irish top-up company Ding drives international growth with Adyen link

Dublin-based mobile top-up company Ding has partnered with global payments platform Adyen to help drive its international growth.

The partnership has helped Ding to optimise its payments systems, offering customers new ways to pay such as mobile wallets.

It has also helped it to deal with the complex factors in its business. Ding’s platform deals with more than 5 million mobile phone top-ups in more than 150 countries every month, with the different currencies, languages, and acquiring entities proving a complicating factor. Using Adyen’s services has helped it to reduce the complexity of accepting payments across these regions,

“The challenge every global merchant faces is knowing how people around the world want to pay. Working alongside the payment experts at Adyen has given us the knowledge and tools necessary to do this,” said Micheál Egan, head of payments at Ding. “With Adyen’s help, we’ve been able to update our payment offering to better meet the needs of our international consumers. We’ve also added new and popular alternative ways to pay, such as mobile wallets, which has helped drive our growth and give our customers an even better payment experience.”

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Global network

Ding uses Adyen’s global acquiring network to process payments locally, reducing transaction costs, streamlining operations and ultimately resulting in higher transaction authorisation rates.

“When going live in the UAE, this meant we didn’t have to build out further connections to benefit from an uplift in authorisations. We’ve seen a 4 per cent approval rate uplift for transactions since working with Adyen, contributing to our highly successful growth into the region,” Mr Egan said.

Ding has also linked up with Adyen to launch a new subscription service.

"We're thrilled to support Ding as it extends its reach across the global stage," said Colin Neil, managing director UK at Adyen. "It's just one of several exciting and innovative companies we're working with in Ireland which are making a positive international impact."