Tobacco giants may sue over plain packaging

Industry had a ‘robust case’ and could claim compensation in billions


could have to pay hundreds of millions in compensation to tobacco giants if plain packaging is introduced, according to

Exane BNP Paribas



The international research and equities firm, which is backed by France's biggest bank BNP Paribas, said it believed the tobacco industry had a "robust case against plain packaging which would allow it to claim compensation" in the billions in Europe.

Legal advice

In a note to investors in tobacco stocks Exane BNP Paribas said it had taken legal advice on the potential arguments which could be used to seek compensation if plain packaging cannot be blocked altogether by big tobacco companies.

“The strongest of the legal arguments, in our view, surrounds deprivation’ of intellectual property,” it said.

It said the European Convention on Human Rights and Charter says: “No-one may be deprived of his or her possessions, except in the public interest and under conditions provided for by law, subject to fair compensation being paid in good time for their loss . . . Intellectual property shall be protected.”

Exane BNP Paribas said its understanding of the law was that “member states can take property in the public interest but this must be in exchange for fair compensation.” Trademarks it said were considered to be property.

“Thus if plain packaging meets this criteria the UK or French/Irish government would need to pay fair compensation to the tobacco industry,” Exane BNP Paribas concluded.

It said it expected cigarette makers in Ireland and other European countries working on bringing in plain packaging in an effort to improve public health will argue that “fair compensation would amount to the value of the brands.”

It estimated this value as at £9 billion to £11 billion in Britain but admitted “Of course, as the industry is not likely to see its profits completely disappear such a high compensation figure seems excessive. A figure in the billions however, could well be plausible.”

The Irish cigarette market is about one-ninth the size of the UK, so by this argument the bill for Ireland, if the tobacco companies are successful, could run into the hundreds of millions. The stock market researchers said paying tobacco companies compensation was unlikely to be “politically palatable,” but said there could be ways around this by “introducing a new offsetting tax.”


Exane BNP Paribas said “politics” was a key factor for investors to consider when thinking about investing in tobacco stocks.

"At both the World Trade Organisation and especially the EU level, the tobacco industry seems to have a robust case against plain packaging which would allow it to claim compensation," it said.

It said paying billions to tobacco companies was “not a likely vote-winner” and this could deter other countries from following Ireland and other European states lead.

“The key is whether EU governments wish to press on regardless of this risk, and the degree to which politics enters the judicial decision at both the EU and WTO cases.”