Fast fashion retailer Zara expands into cosmetics
Inditex-owned clothing company will sell products for eyes, lips, face and nails
Several of Zara’s fast fashion competitors already sell cosmetics, including H&M, Asos and Boohoo Group. Photograph: iStock
The clothing retailer Zara has unveiled a new cosmetics line as it branches out into beauty products.
Zara, the flagship of Spain’s Inditex, will sell a range of products in refillable containers for eyes, lips, face and nails, the firm said in a statement on Monday.
The cosmetics will go on sale in the brand’s stores as a new section under the name Zara Beauty. They’ll initially also be available for purchase online from May 12th in Europe, North America, China, South Korea, Japan, Australia and New Zealand before gradually being rolled out elsewhere.
Several of Zara’s fast fashion competitors already sell cosmetics, including its larger European rival Hennes & Mauritz. Asos and Boohoo Group do as well. The trend follows a trail set by luxury retailers, including Burberry Group, which have been selling cosmetics for several years. – Bloomberg