PARK Communications and Brendan Bracken Public Relations are to merge their operations and the new business will trade under the Park name. Park specialises in the information technology and healthcare sectors while Brendan Bracken - a former public relations manager with Irish Life - has specialised in the education/training and financial services sector.

The clients of the merged company will include IBM Ireland, FAS, Eastman Kodak, Irish Life, Smith Kline Beecham. The firm has a total staff of 10.