Name: Larry Bass.

Title: Managing director and producer, ShinAwil Productions Ltd.

Education: BSc in Communications, Trinity College and Dublin Institute of Technology.

Marital status: Married to Catherine.

Children: Carla (six), Grace (four), Robert (two) and Lauren (12 weeks).

Home: Shankill.

Most important life event: Meeting my wife . . . in hospital (she's a nurse).

Biggest business break: Going for it. The only thing holding you back is you.

Time of getting up: 7 a.m.

Time of finishing work: 7 p.m.

Favourite breakfast: Tea and toast.

Form of exercise: Cycling and indoor soccer.

Holidays: Krakow in Poland.

Favourite TV programme: The news everywhere.

Car you drive: Peugeot 406.

Commuting time: 45 minutes on a good day.

Favourite airline: LOT.

The worst thing about travel: Airports and hotels.

Favourite bank: Ulster Bank.

Favourite tipples: Guinness and red wine.

Favourite pub: Danns in Greystones, Co Wicklow.

Favourite restaurants: Trocadero Restaurant, Grace's Garden.

How do you spend your free time: Getting jumped on by three and a bit children.

Person you most admire: My wife Catherine.

Dying words: ShinAwil!