Media give Flora a good spread

Flora, sponsors of the London marathon, must have been delighted with the coverage received this year. Even the venerable Financial Times carried Catherina McKiernan on its front cover worth a few pence on the share price, surely. Her smiling face also appeared on the cover of most Irish dailies and many watched the marathon live last Sunday morning, with the sponsors logo appearing on each and every contestants' number. worth a few pence on the share price, surely. Flora backed it up with a high profile radio and TV campaign. But the Margin couldn't help wondering about the broadcast on Radio 2 last Sunday afternoon wishing McKiernan good luck a few hours after the race had ended. Talk about backing a certain winner.