Virgin Media boldly goes for Picardesque voiceover

TV advertisement features Patrick Stewart’s voice and a beaming Richard Branson

Richard Branson makes his entrance via truck at last week’s UPC-to- Virgin Media launch event at the RDS. Photograph: Brenda Fitzsimons

Richard Branson makes his entrance via truck at last week’s UPC-to- Virgin Media launch event at the RDS. Photograph: Brenda Fitzsimons

 

The UPC-to-Virgin Media marketing campaign steps up this week with the launch of a television advertisement voiced by actor Patrick Stewart in full Shakespearian / Picardesque mode.

The “Here Comes the Magic” ad also features a beaming Richard Branson behind the wheel of a Virgin “magic truck” (a bright red HGV) that swallows up a convoy of UPC Ireland-branded vans. The advertisement was filmed at Weston Airport and elsewhere in Dublin a month before last week’s launch event at the RDS, which saw Branson make his entrance in a truck.

UPC Ireland’s “Life Flows Better with UPC” campaign ran on television screens until very recently and has now been replaced by the Virgin Media campaign to mark both its rebranding and its new Virgin Mobile offers. “We’re just getting started,” said Virgin Media head of brand and marketing Meadhbh Quinn.

Like the UPC ad (which began “this is the girl who lived with her parrot...”), the creative agency behind the Virgin Media advertisements is Irish International and the media-buying agency is OMD.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
GO BACK
Error Image
The account details entered are not currently associated with an Irish Times subscription. Please subscribe to sign in to comment.
Comment Sign In

Forgot password?
The Irish Times Logo
Thank you
You should receive instructions for resetting your password. When you have reset your password, you can Sign In.
The Irish Times Logo
Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.
Screen Name Selection

Hello

Please choose a screen name. This name will appear beside any comments you post. Your screen name should follow the standards set out in our community standards.

The Irish Times Logo
Commenting on The Irish Times has changed. To comment you must now be an Irish Times subscriber.
SUBSCRIBE
Forgot Password
Please enter your email address so we can send you a link to reset your password.

Sign In

Your Comments
We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Standards. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or by filling out this form. New comments are only accepted for 3 days from the date of publication.