Institute for Creative Advertising and Design awards back for more ‘Bells’

The Institute for Creative Advertising and Design, better known as ICAD, has made a call for entries for its 2016 awards, which close to entries on February 29th.

The creative industry body will be handing out the ICAD “Bells” in gold, silver and bronze varieties to work that meets the judging panel’s standard of excellence. Several bells of any colour can be awarded to a piece of work in different categories – or no bells at all, if judges feel the standards have fallen short in that category.

The awards typically receive more than 600 entries.

Client award

With ground-breaking or radical creative campaigns often requiring bravery on the part of clients, the ceremony includes ICAD’s client award, which is given to the client considered to have most encouraged creative excellence, according to ICAD president

Kathryn Wilson

.

“It’s also about encouraging clients in the long term, not just to take risks, but to support creativity and design.”

The ceremony, which will be held on June 2nd, also features “Greenhorn” awards for people who are new to the industry.

Last year's two very different gold bell winners were Eightytwenty's Immigrant Council of Ireland campaign against human trafficking, which ran on dating app Tinder, and the An Post series of science stamps, created by Detail Design Studio.