Irish entrepreneur secures Dragon's Den investment

Three Dragons back Sharon Keegan’s Peachylean with £100,000 investment

Irish entrepreneur Sharon Keegan making her pitch on Dragons’ Den

Irish entrepreneur Sharon Keegan has secured £100,000 (€115,137) in investment for her business after appearing on the Dragons' Den television programme in Britain.

Ms Keegan, founder and chief executive of athleisure wear brand Peachylean, pitched to the Dragons on the show on Thursday seeking £100,000 in return for an 11 per cent stake in her business.

Three Dragons – Touker Suleyman, Sarah Davies and Tej Lalvani – offered Ms Keegan money with the entrepreneur deciding to bring all three backers on board in return for a 30 per cent stake in Peachylean.

Ms Keegan secured £100,000 from three investors for 30% of her business

“Pitching to the Dragons on the BBC was greatly symbolic, and a big turning point for me as I had to battle my inner dragon first. The battle to believe I could achieve such a momentous win, was, in itself a breakthrough,” said Ms Keegan.


“To receive three offers from such well-respected businesspeople shows the financial viability of the idea which as a founder is incredibly gratifying,” she added.

Peachylean, which has previously secured €250,000 from Enterprise Ireland, was founded in 2018. Ms Keegan describes the company as an "inclusive" activewear brand for women that "supports and instils self-esteem and confidence."

The Dubliner established the brand after struggling to find supportive gymwear while she exercised in a bid to lose her ‘mummy tummy’ following the birth of her two sons.

Ms Keegan, who previously worked in management for over twenty years prior to founding her business, was formerly behind the launch of Pieminster in the Irish market. After having children, she returned to education and is a postgraduate of the UCD Innovation academy, where she was named its ‘entrepreneur of the year’ in 2018.

A short time later she took part in the DCU Female Highfliers Entrepreneurship Accelerator, winning its ‘Pitch of the year’ award. Her company went on to win the ‘new emerging business’ prize at the Small Firms Association awards in 2019.

“Peachylean dream of a world not of comparison, competition, and criticism, but of love, compassion, and support, for everybody and every body,” said Ms Keegan.

Charlie Taylor

Charlie Taylor

Charlie Taylor is a former Irish Times business journalist