ActiveCampaign created $2m fund to encourage developers

US sales and marketing software company ActiveCampaign has created a new $2 million (€1.6 million) app development fund to encourage developers, startups, and agencies to create tools for its platform to help its customers grow their businesses.

The company, which has offices in Chicago and Dublin, is trying to incentivise developers to create new integrations with the ActiveCampaign customer experience automation platform that provide advanced features for free to customers. Under the programme, developers of any size will receive financial support to help them carry out the work.

ActiveCampaign has developed a software-as-a-service (SaaS) platform focused on marketing and sales automation that easily integrates with the likes of Shopify and WordPress.

Customers

ActiveCampaign has more than 150,000 customers worldwide, and offers more than 870 integrations with its platform, including Facebook, Microsoft, Shopify, Square, and Salesforce. More than 70 per cent of customers currently use these integrations, and ActiveCampaign is aiming to increase the number available to more than 1,000.

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“Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “By introducing our Developer Fund, we are continuing to lead with that customer obsession. We’re creating this program so our developer partners feel valued and incentivised to create even more tools, and therefore more flexibility for our customers.”

Earlier this year, the company said it would add 200 jobs at its Irish operation over the next two years, tripling its headcount in Dublin where it currently has its European headquarters. By April, it employed 100 people, with plans to create a further 200 jobs by the end of 2023.