Dublin-based WhatClinic acquires Toothpick.com

Acquisition will fast-track WhatClinic’s move towards real-time booking

Dublin-based healthcare search engine WhatClinic.com has acquired the UK's largest dental booking website Toothpick. com.

WhatClinic founder Caelen King said the acquisition will fast-track the site’s move towards real-time booking for its million plus monthly users.

“Our acquisition of Toothpick allows us to significantly improve our offering for all patients who are looking for dental treatment,” he said.

the move will introduce the frictionless booking of Toothpick’s software to more than 11,000 UK dental clinics listed on WhatClinic.com.


WhatClinic, which employs 60 people in Dublin, was set up by Caelen King in 2006.

Customers can use the site to compare and review more than 120,000 private healthcare clinics across 135 countries worldwide. The site also offers online booking and price checks.

The site has counted more than 60 million visitors since its launch, with the most common inquiries for GPs and dentistry, hair loss treatments, medical aesthetic procedures and plastic surgery. It has more than 1,800 customer clinics in 64 countries.