For generations, The Irish Times has been a champion of education, reporting on policy, spotlighting institutions, and guiding students and families through their choices.
Our readers trust us for clarity and insight, and that trust extends to the universities and colleges they encounter through our pages. With unmatched weekly reach across print and digital platforms, we’re uniquely positioned to help your institution tell its story and connect with the students who matter most.
Special Reports & Supplements
Our Education Supplements bring your institution’s message to life through high-impact print features and innovative digital formats across The Irish Times Group’s platforms. Each report combines trusted editorial with opportunities for premium advertising, sponsored content, and digital amplification — ensuring your story connects with engaged audiences at the right moments.
Undergraduate Audience:
We have a total of 7 Supplements that are designed to help students, guardians and guidance teachers navigate the move from Second Level to Third Level Education. These are – College Choice, CAO Change of Mind, Results, First Round Offers, Higher Options and Open Days.
Postgraduate & Professional Audience
We also have 4 Supplements that are geared towards a postgraduate and professional audience. These are Postgrad & MBA Options, Graduates in Ireland, Future of Work and Graduate Options.
Premium Brand Stories
The Irish Times Content Studio can help your institution share its story in a way that genuinely connects with prospective students, parents, and educators. From showcasing vibrant campus life and student experiences to highlighting your programs, research, and academic achievements, we craft content that brings your institution to life. Every story is designed to engage your audience, build trust, and demonstrate the quality, innovation, and opportunities your university or college offers. For examples of such work, please click here or here.
Digital Advertising
The Irish Times Group reaches 2.6 million weekly readers across its platforms, offering universities a powerful way to connect with both scale and precision. By leveraging our first-party data drawn from reader registrations, subscriptions, content engagement, and newsletter behaviour – we create targeted audience cohorts by age, location, and areas of interest such as education, careers, and student life.
For education campaigns, we can target:
Prospective students: cohorts of younger readers actively engaging with higher education and student-life content.
Decision makers: parents and older readers consuming family, finance, and education coverage, who play a central role in student choice.
Postgraduates: professional audiences engaging with business, careers, and research content who are open to further study
Sample Audience Cohort – Education Enthusiasts
Our Education Enthusiasts are our most regular education news and content readers, who highly value their own, their families or their students’ education.
Bring Your Institution’s Story to Life
At The Irish Times, storytelling is at the heart of everything we do. Let’s work together to tell your institution’s story — contact us at recruited@irishtimes.com or +353 86 075 6442.
