Tim Cook, chief executive officer of Apple Inc, speaks during an event at the Steve Jobs Theater in Cupertino, California on September 12, 2018. Photographer: David Paul Morris/Bloomberg/Getty

A sudden, striking influx of glamorous non-techies at a tech hub in California. Grumbles about NDAs. Excited, surreptitious glances. Gossip about disr(...)

‘Amazon  founder Jeff Bezos has managed to come through a traumatic week inspiring admiration.’ File photograph: Jim Watson/AFP/Getty Images

Jeff Bezos understands survival instincts. As a hedge-fund refugee, he conjured Amazon, the world’s biggest store, by tapping into our hunter-gathere(...)

Kanye West has billed this week’s Yeezy release as his brand’s “largest drop ever” in a bid to “democratise” access to the $220 shoes.  Photograph: PA Wire

This Friday will see two iconic consumer products go head-to-head on shopping streets for the first time. The launch of the largest and most expensiv(...)

Amazon’s own brands batteries. Photograph: Jens Mortensen/The New York Times

It started with a simple battery. Around 2009, Amazon quietly entered the private-label business by offering a handful of items under a new brand cal(...)

Bottom-fishers may be best waiting until the end of July, when Snap’s post-IPO lock-up period expires. Photograph: Lucas Jackson

Things continue to get worse for Snap shareholders, with shares in the photo-sharing company last week falling below March’s $17 IPO price for the fir(...)