When unicorns go public. WeWork has revealed heavy losses as part of filings for its parent company’s multibillion dollar public offering in the United States. Photograph: Katelyn Perry/WeWork/PA Wire

WeWork IPO won’t work for investors There tends to be hype galore when unicorns go public, so shared office space manager WeWork might be disappointe(...)

Tim Cook, chief executive officer of Apple Inc, speaks during an event at the Steve Jobs Theater in Cupertino, California on September 12, 2018. Photographer: David Paul Morris/Bloomberg/Getty

A sudden, striking influx of glamorous non-techies at a tech hub in California. Grumbles about NDAs. Excited, surreptitious glances. Gossip about disr(...)

‘Amazon  founder Jeff Bezos has managed to come through a traumatic week inspiring admiration.’ File photograph: Jim Watson/AFP/Getty Images

Jeff Bezos understands survival instincts. As a hedge-fund refugee, he conjured Amazon, the world’s biggest store, by tapping into our hunter-gathere(...)

Kanye West has billed this week’s Yeezy release as his brand’s “largest drop ever” in a bid to “democratise” access to the $220 shoes.  Photograph: PA Wire

This Friday will see two iconic consumer products go head-to-head on shopping streets for the first time. The launch of the largest and most expensiv(...)

Amazon’s own brands batteries. Photograph: Jens Mortensen/The New York Times

It started with a simple battery. Around 2009, Amazon quietly entered the private-label business by offering a handful of items under a new brand cal(...)

Bottom-fishers may be best waiting until the end of July, when Snap’s post-IPO lock-up period expires. Photograph: Lucas Jackson

Things continue to get worse for Snap shareholders, with shares in the photo-sharing company last week falling below March’s $17 IPO price for the fir(...)