Ravi Dhar

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Jason Dorsey, the founder of the Center of Generational Kinetics, a marketing research firm in  Texas. “Definitely we want to be inclusive of millennials, but we don’t want to forget the people who brought us to the dance.” Photograph: Ben Sklar/The New York Times

The makers of Tic Tacs had a problem on their hands. After 18 months of internal study, they had concluded that the all-important millennial ge(...)