Sponsored

Big brands and big wins at the Sponsorship Awards 2017

Over 300 industry professionals attended the awards hoping to bring home one of the coveted trophies

 

Heineken, Aviva, Bord Gáis, Three Ireland, Aer Lingus and Energia are just a handful of big-name brands who attended the annual event. Since launching in 2012, The Irish Sponsorship Awards has established itself as the benchmark for sponsorship excellence in Ireland. Many of the leading brands, rightsholders, and agencies involved in Ireland's most memorable sponsorship campaigns enter these awards each year.

The award for Best Sponsorship Brand went to AIG. “At AIG Insurance sponsorship permeates every area of the business from the front desk to the general manager’s office. We believe in sponsorship and these awards are great recognition of the hard work that goes in from a small, dedicated team,” says John Gillick, head of direct marketing and sponsorship.

The Brand Fans, Ireland’s leading sponsorship and cause marketing specialists spoke about how the Irish Sponsorship Awards is “now the biggest gathering of the industry in Ireland and a great celebration of the outstanding work from brands and rights holders across the different categories and industries. The Irish sponsorship industry has grown to an estimated €171m in 2017 with average year-on-year growth of eight and a half per cent since the end of the recession.  Irish sponsors are amongst the most innovative and engaging in Europe and this event is a strong endorsement for further investment in the sector,” says Daragh Persse, founder, The Brand Fans.

Innovation was a prominent theme across this year’s awards programme. Ben Hawley, account director at MediaCom spoke about their big win on the night for SingFM and how important these awards are for the industry; “Sponsorships are tough for film distributors because standard formats tend not to work and are dominated by big players in categories such as finance and telecoms. We were delighted to have been able to execute an award-winning sponsorship for Universal and win in a very sought-after category: Innovation. These awards are a great vehicle for showcasing the best in market and celebrating the good work that goes on in Ireland”.

Speaking about the awards, Dara McMahon, Aer Lingus director of marketing & digital experience, says; “We are absolutely thrilled to receive the Best Sports Team or Athlete Sponsorship award for the second year running and a fantastic night was topped off with our big win of the Sponsorship of the Year award. We have been a sponsor of the IRFU since 2015 and it’s a partnership that everyone at Aer Lingus is extremely passionate about. These awards are a true reflection of the great team work across all of Aer Lingus, which has helped make this partnership such a big success.”  

This event is a great opportunity for companies to come together, showcase their work and network with likeminded professionals. JCDecaux have continuously supported the awards over the years; “Our partnership with the Sponsorship Awards offers us a great opportunity to meet clients who are leaders in the field of this exciting and thriving industry and has given us an excellent platform to promote ourselves as rightsholder of Just Eat dublinbikes,” said Tony O'Flanagan, marketing director at JCDecaux.

To see more coverage of Business River events, visit irishtimes.com/sponsored/business-river

Congratulations to the winners of the Irish Sponsorship Awards 2017

1. Sponsorship of the Year

Sponsored by Livewire

Winner: Aer Lingus Official Airline of the Irish Rugby Team

Jill Downey, Managing Partner, Livewire, presents the Sponsorship of the Year award to the Aer Lingus team.
Jill Downey, Managing Partner, Livewire, presents the Sponsorship of the Year award to the Aer Lingus team.

2. Best Sponsorship Brand

Sponsored by Media Central

Winner: AIG Insurance submitted by Teneo Sports

Ross Mc Donnell, Sponsorship Manager, Media Central presents the Best Sponsorship Brand award to the AIG Insurance Marketing team.
Ross Mc Donnell, Sponsorship Manager, Media Central presents the Best Sponsorship Brand award to the AIG Insurance Marketing team.

3. Best Sponsorship Team - Agency

Winner: Livewire

Andy Macken, Head of Sales, Media Central, presents the Best Sponsorship Team - Agency award to the Livewire team.
Andy Macken, Head of Sales, Media Central, presents the Best Sponsorship Team - Agency award to the Livewire team.

4. Best Sponsorship Team - Rightsholder

Winner: Live Nation Ireland

Jamie Macken, Partner, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland team.
Jamie Macken, Partner, Livewire, presents the Best Sponsorship Team - Rightsholder award to the Live Nation Ireland team.

5. Best Sponsorship Team - Brand

Winner: AIG Insurance submitted by Teneo Sports

Sean McAuliffe, Co-Founder & Director, Sport Collective, presents the Best Sponsorship Team - Brand award to the AIG Insurance Marketing team.
Sean McAuliffe, Co-Founder & Director, Sport Collective, presents the Best Sponsorship Team - Brand award to the AIG Insurance Marketing team.

6. Best Sports Team or Athlete Sponsorship

Sponsored by The Brand Fans

Winner: Aer Lingus Official Airline for the Irish Rugby Team

Daragh Persse, Founder, The Brand Fans, presents the Best Sports Team or Athlete Sponsorship award to Aer Lingus team.
Daragh Persse, Founder, The Brand Fans, presents the Best Sports Team or Athlete Sponsorship award to Aer Lingus team.

7. Best Sporting Event Sponsorship

Winner: Littlewoods Ireland for GAA Hurling All-Ireland Senior Championship submitted by Legacy Consultants.

Sean McAuliffe, Co-Founder & Director, Sport Collective, presents the Best Entertainment Event Sponsorship award Energia and GIY team.
Sean McAuliffe, Co-Founder & Director, Sport Collective, presents the Best Entertainment Event Sponsorship award Energia and GIY team.

8. Best Entertainment Event Sponsorship

Winner: Energia for Groove Festival submitted by The Brand Fans

Sean McAuliffe, Co-Founder & Director, Sport Collective, presents the Best Entertainment Event Sponsorship award Energia and GIY team.
Sean McAuliffe, Co-Founder & Director, Sport Collective, presents the Best Entertainment Event Sponsorship award Energia and GIY team.

9. Innovation in Sponsorship

Winner: SingFM submitted by MediaCom with Media Central

Noel Martyn Head of Sport, Livewire, presents Innovation in Sponsorship award to the MediaCom, Media Central and Universal team.
Noel Martyn Head of Sport, Livewire, presents Innovation in Sponsorship award to the MediaCom, Media Central and Universal team.

10. Best Multi-Platform Sponsorship

Winner: Vodafone Ireland for IRFU #TeamOfUs

Neil MacDermott – Head of Solutions, Media Central, presents the Best Multi-Platform Sponsorship award to Paddy Carberry, Paula Murphy and Gerry Nixon, Vodafone.
Neil MacDermott – Head of Solutions, Media Central, presents the Best Multi-Platform Sponsorship award to Paddy Carberry, Paula Murphy and Gerry Nixon, Vodafone.

11. Best Use of Radio or Podcast

Winner: Heineken Rugby Club with Off The Ball submitted by Starcom with Livewire

Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to HEINEKEN Ireland, Starcom, Livewire and Newstalk team.
Daragh Persse, Founder, The Brand Fans, presents the Best Use of Radio or Podcast award to HEINEKEN Ireland, Starcom, Livewire and Newstalk team.

12. Best TV Broadcast Sponsorship

Winner: Gas Networks Ireland for TV3's The Restaurant submitted by The Story Lab with Carat Ireland

Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best TV Broadcast Sponsorship award to Dave Winterlich, Olivia Murphy and Sinead O’Connor, The Story Lab.
Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best TV Broadcast Sponsorship award to Dave Winterlich, Olivia Murphy and Sinead O’Connor, The Story Lab.

13. Best Use of Print & Outdoor

Sponsored by JCDecaux

Winner: Aldi Community Games

Tony O’Flanagan, Marketing Director, JCDecaux, presents the Best Use of Print & Outdoor award to  Aldi team.
Tony O’Flanagan, Marketing Director, JCDecaux, presents the Best Use of Print & Outdoor award to  Aldi team.

14. Best Arts & Cultural Sponsorship

Winner: Accenture for Women on Walls

Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Arts & Cultural Sponsorship award to Accenture team.
Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Arts & Cultural Sponsorship award to Accenture team.

15. Best Societal Sponsorship

Winner: Woodie’s Heroes

Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Societal Sponsorship award to the Woodie’s, Principle Design and Agtel team.
Lorraine Walsh, Head of Marketing, Laya Healthcare, presents the Best Societal Sponsorship award to the Woodie’s, Principle Design and Agtel team.

16. Best Grass Roots Sponsorship

Winner: Energia Get Ireland Growing submitted by The Brand Fans

Tony O’Flanagan, Marketing Director, JCDecaux, presents the Best Grass Roots Sponsorship award to the Energia and GIY team.
Tony O’Flanagan, Marketing Director, JCDecaux, presents the Best Grass Roots Sponsorship award to the Energia and GIY team.

17. Rising Star in Sponsorship

Winner: Amy Lynch - AVIVA Insurance

Sean McAuliffe, Co-Founder & Director, Sport Collective (UK), presents the Rising Star in Sponsorship award to Amy Lynch, AVIVA Insurance.
Sean McAuliffe, Co-Founder & Director, Sport Collective (UK), presents the Rising Star in Sponsorship award to Amy Lynch, AVIVA Insurance.

18. Best Use of Experiential Marketing

Winner: Just Eat Retreat Full Moon Party

Tony O’Flanagan, Marketing Director, JCDecaux, presents the Best Use of Experiential Marketing award to Just Eat Ireland team.
Tony O’Flanagan, Marketing Director, JCDecaux, presents the Best Use of Experiential Marketing award to Just Eat Ireland team.

19. Best Use of Social Media

Winner: Three Ireland for FAI #TheCallUp

Daragh Persse, Founder of The Brand Fans, presents the Best Use of Social Media award to the Three team.
Daragh Persse, Founder of The Brand Fans, presents the Best Use of Social Media award to the Three team.

20. Best Low Budget Sponsorship

Winner: Sona for TG4's Peil Na Mban submitted by Post TV

Jim O'Toole, Principal, sportsinterim.com, presents the Best Low Budget Sponsorship award to the Post TV & TG4 team.
Jim O'Toole, Principal, sportsinterim.com, presents the Best Low Budget Sponsorship award to the Post TV & TG4 team.

21. Best Use of PR

Winner: Bord Gáis Energy Student Theatre Awards

Jim O'Toole, Principal, sportsinterim.com, presents the Best Use of PR award to Joanne O'Sullivan, PSG and Tanya Townsand, Bord Gáis Energy.
Jim O'Toole, Principal, sportsinterim.com, presents the Best Use of PR award to Joanne O'Sullivan, PSG and Tanya Townsand, Bord Gáis Energy.

22. Best Use of Digital

Winner: Vodafone Ireland for IRFU #TeamOfUs

Jim O'Toole, Principal, sportsinterim.com, presents the Best Use of Digital award to Gerry Nixon and Paddy Carberry, Vodafone. 
Jim O'Toole, Principal, sportsinterim.com, presents the Best Use of Digital award to Gerry Nixon and Paddy Carberry, Vodafone.