How to make an ordinary outfit look extraordinary

Mary Ginnifer is a stylist who creates accessories with a theatrical edge

Vintage cream shaggy gilet €35 and vintage faux fur stole €30 both from Mercury Goes Retrograde Cork. Vintage cream linen dress €85 from The Retro Workshop Cork. Cowbells accessory 21 Casa Crafts Cork. Feathered egg choker €45 made to order by Mary Ginnifer Designs.

Vintage cream shaggy gilet €35 and vintage faux fur stole €30 both from Mercury Goes Retrograde Cork. Vintage cream linen dress €85 from The Retro Workshop Cork. Cowbells accessory 21 Casa Crafts Cork. Feathered egg choker €45 made to order by Mary Ginnifer Designs.

 

“To make an ordinary outfit look extraordinary, add a statement accessory – a neckpiece, cape, headpiece or cuff. ” So says Cork stylist Mary Ginnifer who not only conceived, directed and styled this wild,offbeat shoot with award-winning photographer Diana Lemcio and model Jessica Hourigan, but also made many of the accessories herself. “Even a delicately embellished belt can transform your look from bland to grand,” she adds.

The outfit choices selected from vintage, high end and high street boutiques in her native city and her own accessory designs were inspired by the colours and markings of the grey heron, that solitary bird first encountered by her as a child walking with her father along the Lee.

 “The grey heron has mythic status and as a nature lover I am particularly drawn to it,” she says. “The hand-crafted feathered, nest like and egg motifs statement accessories add a theatrical edge while vintage and modern pieces create that spirit of summer and bohemian festival season.”

Heron paper origami and feathered cape €250 made to order by Mary Ginnifer Designs. Feathered egg choker €45 Mary Ginnifer Designes. Silk two toned slip dress €40 from Topshop, Opera Lane, Cork. Feather headband €50 and nest motif with feathered and glass eggs headpiece €175 both made to order by Mary Ginnifer Designs
Heron paper origami and feathered cape €250 made to order by Mary Ginnifer Designs. Feathered egg choker €45 Mary Ginnifer Designes. Silk two toned slip dress €40 from Topshop, Opera Lane, Cork. Feather headband €50 and nest motif with feathered and glass eggs headpiece €175 both made to order by Mary Ginnifer Designs

Fine arts background

Ginnifer’s fine arts background – she is a graduate of the Crawford College of Art & Design – informs her conceptual approach to fashion editorials like this. But her career has developed in other directions too. She has created dresses for singer Julie Feeney and styled her videos, taken part in performance art shows and opened Cork Fashion Week in 2013 with a performance piece.

This year has been an exceptionally busy one for her too. She has designed outfits for Ireland’s winning entry for The Visionary Awards 2017 which go on to compete in London and has also been approached by two of the industry’s leading hair stylists to style and design collections for upcoming shows in Paris and London.

Ginnifer has also styled vocalist and composer Sue Rynhart for her Irish tour, album covers, gigs, promotional shoots and music videos. At the end of the summer she will have an exhibition of her independent fashion shoots whose motivating forces draw from theatre and performance rather than current trends.

facebook.com/maryginnifer.stylist.creativedirector

Photography: Diane Lemcio; diana.ie

Make up artist: Nicole Lynch

Hair design: Origin Hair Design, Cork

Model: Jessica Hourigan, Runaway Modelling Agency, Cork

Fish motif hat €60 made to order by Mary Ginnifer Designs (with special thanks to Hickeys, Maylor Street, Cork for materials)
Fish motif hat €60 made to order by Mary Ginnifer Designs (with special thanks to Hickeys, Maylor Street, Cork for materials)
Blue scarf €9 used as top, oversized wool scarf €15 both from Casa Crafts Cork. Vintage black velvet cape €100 from The Retro Workshop Cork. Jeans €68 from Topshop. Glass keepsake pendant €35 and feather headband €50 both by Mary Ginnifer Designs
Blue scarf €9 used as top, oversized wool scarf €15 both from Casa Crafts Cork. Vintage black velvet cape €100 from The Retro Workshop Cork. Jeans €68 from Topshop. Glass keepsake pendant €35 and feather headband €50 both by Mary Ginnifer Designs
Nepal knit headband €12, bohemian dres €45, leather rucksack €85 all from Casa Crafts Cork. Vintage tweed waistcoat €100 from The Retro Workshop, Cork. Glass pendant, Mary Ginnifer Designs. Jeans €68 from Topshop, Opera Lane, Cork.
Nepal knit headband €12, bohemian dres €45, leather rucksack €85 all from Casa Crafts Cork. Vintage tweed waistcoat €100 from The Retro Workshop, Cork. Glass pendant, Mary Ginnifer Designs. Jeans €68 from Topshop, Opera Lane, Cork.
Tulle top €195 and tulle skirt €210 both by Catherine Hammel from Olori Boutique, Cork. Vintage faux fur stole €45 from Mercury Goes Retrograde, Cork. Leather crossbody bag €55 from Casa Crafts, Oliver Plunkett Street, Cork. Feathered egg motif choker €45 made to order Mary Ginnifer Designs.
Tulle top €195 and tulle skirt €210 both by Catherine Hammel from Olori Boutique, Cork. Vintage faux fur stole €45 from Mercury Goes Retrograde, Cork. Leather crossbody bag €55 from Casa Crafts, Oliver Plunkett Street, Cork. Feathered egg motif choker €45 made to order Mary Ginnifer Designs.
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