Beauty tips and tricks: A celebration of home-grown cosmetics

[ thetwodarlings.com ]

The new year heralds a new take on this column. The focus will still be on beauty tips and tricks, but the column will celebrate, support and promote Irish-based brands and products more frequently. The past number of years have seen an unprecedented emergence of Irish beauty entrepreneurs; those based in places where the natural landscape inspires them to create and those that turn circumstance into opportunity. From Malin to Mizen, there are women and men working tirelessly to create great brands and products. By supporting these homegrown entrepreneurs, we can inspire the next generation of young people to envisage careers outside the traditional roles.

The beauty industry supports many people throughout the country in marketing, distribution and sales. And the individuals behind indigenous brands often find themselves wearing all of these hats.

The aim of these column inches will be to highlight the people behind brands and to increase awareness of their products. Irish people are creating waves across the world: for example, the Burj al Arab, the world’s only seven-star hotel, stocks Sligo brand Voya’s products; and Kylie Jenner of the Kardashian clan is a big fan of Marissa Carter Cocoa Brown Tan.

• If you are an Irish-based business and would like to get involved, contact eimear.hutchinson@gmail.com