One More Thing: Digicel diaspora moves on

Digicel Jamaica alumni take senior roles outside Denis O’Brien’s company

The Irish have really made their mark on the Caribbean telecommunications scene, and not just in Denis O’Brien’s Digicel.

Niall Sheehy, a UCC graduate who soldiered for Digicel Jamaica in a number of senior roles for five years up to 2010, has been appointed to head the merged Columbus/Cable & Wireless operation in Barbados.

The merger will bring together the Lime and Flow brands on the island to create a bigger competitor for his old employer.

Another of the Digicel diaspora has also landed a new job, although over in Blighty, this time.


Niall O'Toole, who until March was the chief commercial officer of Digicel Jamaica, has just taken up a role as head of commercial at iD, the newly unveiled mobile operation of Dixons Carphone.

The new operator, which as an MVNO – a mobile virtual network operator – will piggyback on 3UK’s network, will launch in May. With the Irish market so crowded with MVNOs, it would be a surprise if they took the iD brand to this country.