Newspaper sales continue to decline across the board

‘Irish Times’ records smallest fall in the daily market and increases share, ABC figures show

Sales of The Irish Times fell 4.6 per cent in January-June 2014 compared with the same period in 2013. Photograph: David Sleator

Sales of The Irish Times fell 4.6 per cent in January-June 2014 compared with the same period in 2013. Photograph: David Sleator

 

The print circulation of all the main titles retreated, exacerbating a trend that dates back to 2007, according to figures released by the Audit Bureau of Circulations (ABC).

Sales of The Irish Times fell 4.6 per cent in January-June 2014 compared with the same period in 2013. As this decline was less than the market average, the newspaper made some gains in its share of the daily market. The newspaper’s print circulation is 80,332, a drop of 3,869 copies year-on-year.

While not included in the data collated by the ABC, the Irish Times Digital Edition has daily sales of 2,906, taking the combined net sale for the print and digital editions to 83,238, down 4.3 per cent.

The ABC Island of Ireland Report shows the Irish Independent’s circulation fell 7.2 per cent to 112,383, down 8,737 copies year-on-year. The number of actively purchased copies of the newspaper dropped below the 100,000 threshold to 98,300. Its sister paper the Herald was the worst performing title in the market, plunging 11.9 per cent to 51,600.

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Elsewhere in the daily market, the Irish Daily Star has a circulation of 55,788 in the Republic, down 8.1 per cent, while the Irish Daily Mirror fell 7.9 per cent to 50,263 and the Sun dropped 7 per cent to 60,711.

The Irish Daily Mail, published by Associated Newspapers Ireland, fell 4.1 per cent year-on-year to a circulation in the Republic of 48,597.

The Irish Farmers Journal was one of the best-performing print publications in the period, with the weekly title recording a circulation of 70,235, down just 0.9 per cent year-on-year.

In the Sunday market, the Sunday Independent extended its lead as the biggest-selling title, with sales of 220,565. This was down 5.1 per cent compared to the first half of 2013.

The circulation of the Sunday World, which is also part of the Independent News & Media stable, dropped below 200,000. Sales fell 6.1 per cent to 198,260 for the period.

INM announced last week that it is to merge the editorial operations of the Sunday World and the Herald, with the loss of 13 jobs.

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Sunday Times

Sales of the Sunday Business Post, which is in the process of recruiting a new editor following the exit of Cliff Taylor, arrived at 34,012 in the first half of 2014, down 11.2 per cent year-on-year, but more or less stable on the second half of 2013.

The Irish Mail on Sunday slipped 5 per cent to a circulation of 93,631, while the Sun on Sunday declined 3.8 per cent to 55,417 copies and the Sunday Mirror fell 9.5 per cent to 35,467.