€3m Asia deal for institute

The Digital Marketing Institute has signed a €3 million deal with Asian trainer NIIT India to offer digital marketing education…

The Digital Marketing Institute has signed a €3 million deal with Asian trainer NIIT India to offer digital marketing education to 225,000 students over the next three years.

The DMI will run specialist training programmes with NIIT faculty as the organisation tries to tap into the rising spend in global digital media.

The alliance involves what the company describes as a "substantial" financial investment that could lead to job creation in both India and Ireland.