Financial services institutions need to change rapidly to keep up in a landscape that is changing at lightening speed, according to a survey by Cap Gemini Ernst & Young.The survey, conducted among several hundred chief executives, found that companies need to follow initiatives to keep ahead in the technological era.These included: adopting new business frameworks and monitoring their success; using cutting-edge concepts for measuring valuation to generate profit; leveraging all available channels from ATMs to the Internet to bricks and mortar; and building trust through aggressive branding.