That fame trumps sporting excellence is good news for international tournaments

YouTube star lasts the full eight rounds with former world welterweight champion

Greatest boxer of his generation prostitutes his fistic legacy one more time

Significant social media profile of Logan Paul likely to make event lucrative for both

Patrick Freyne immerses himself in the musings, stunts and tears of YouTube’s biggest stars

The concept of Los Angeles bout is toxic but the numbers make sense for Eddie Hearn

Neither celebrity is a professional athlete as promoters expect to generate £1 million

With deals collectively worth billions of euros at stake, the pressure is on advertisers and viral performers on sites like YouTube and Instagram to find the right match

Regulation conversation shouldn’t be silenced by promises of greater monitoring

Viewers play symbiotic role in turning low-level content creators into internet stars